6 Criteria That Strategic Alternative Bundles Should Meet

Question: Explain what elements comprise strategic-alternative bundles and why creating more than a few bundles is extraordinary difficult. Describe the six criteria that strategic-alternative bundles should meet and discuss why it is essential that good bundles have addressed all of the key strategic issues. Answer: Elements of the Strategic Alternative Bundle The strategic alternative bundles help the company to maintain a competitive advantage over the rivals in the market. The management of different business concern adopts different strategic bundling in a bid to acquire wider market space as well as greater share of the market. The basic elements of the bundles are innovative feasible ideas that can help the corporations to expand (Brennan Brennan, 2012). The strategic bundle also has the need for money along with other resources for implementation of different projects. The main elements of the strategic alternative bundles include the focus on price, differentiation, diversification and the adjacent business (Kerin Peterson, 2012). The focus on price refers to different alternative pricing strategy that a company can undertake for the purpose of attainment of the organizational goals. Again, the differentiation strategy that aims at development of different exceptional attributes of a product can entice a consumer in preferring th e products of the company. Again, the diversification is also an important element of the strategy bundle that can be regarded as the risk management technique that in turn combines a wide array of investments within a particular portfolio. Furthermore, the adjacent business refers to the adjacency expansion of a business that can be related to the continual movement of a firm into different associated segments in order to ensure profitability of the concern (Kerin Peterson, 2012). Difficulty in creation of more than a few bundles The creation of more than a few alternative strategy bundles is extraordinarily difficult on account of the large potential number of available strategies. Description of the six criteria that the strategic alternative bundles need to meet The six criteria that the strategic alternative bundle needs to meet are as follows: The strategic alternative bundle needs to describe different elements that have the potential to weaken the internal inefficiencies as well as operational problems, longer period of time to create as well as launch the product (Kerin Peterson, 2012). The strategic alternative bundles also need to elucidate different trends in the market like the purchase of different products by consumers The strategic bundles also need to explicate different elements that are not under the purview of the profitability ratio of the company such as the ACP. Furthermore, the strategic alternative bundles also need to illustrate the potential threats to different firms. For instance, the deficiency of the raw materials or else the shortage of the budget (Kerin Peterson, 2012). Again, the strategic alternative bundles also have the need to illustrate all the elements of the internal as well as external evaluation The strategic alternative bundles also need to explicate different market opportunities available to the corporation such as the congregation of different innovative product for the existing consumers, acquire money through the fall in price Importance of addressing all the key strategic issues by the good bundles The good strategy bundles need to address all the key strategic issues as it can be considered to be very significant for the good bundles in meeting up different strategic requirements of a business concern (Boone, 2012). Moreover, the alternative strategy bundles are essentially generated to resolve different problems of the corporation by including both the interior as well as exterior problems. References Boone, L. (2012).Contemporary marketing, 2013 update. [s.l.]: Cengage learning custom p. Brennan, R. Brennan, R. (2012).Contemporary strategic marketing. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Kerin, R. Peterson, R. (2012).Strategic marketing problems. Boston ; Munich [u.a.]: Pearson.